There is an industry assumption, call it a consensus, that increasing the degree of personalization in customer interactions is beneficial: it improves loyalty, lifetime value, CSAT and other key metrics. Core to this assumption is that it benefits both the customer and the business. Whether or not that’s actually true is somewhat beside the point. The fact is that the industry has identified a use case that seems to appeal to buyers, so the next step down that road is for software providers to...
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Topics:
Customer Experience,
Contact Center,
NPS,
Personalization,
Customer Experience Management,
Orchestration,
Customers and CX - Business & Technologies,
Conversational Intelligence,
Customer Journey,
Loyalty,
CSAT
Conversational automation is one of those software segments that means something different depending on who you are or your role in an organization. According to my colleague Jeff Orr, the core of the idea is that conversational automation tools benefit from artificial intelligence (AI), allowing software agents, chatbots and virtual assistants to automate customer interactions and internal processes. This broad definition hits the mark, I think, because it identifies the core functions without...
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Topics:
Customer Experience,
Contact Center,
Intelligent Self-Service,
Conversational Intelligence
Most of the discussion and planning around artificial intelligence (AI) tools for contact centers and CX has focused on finding appropriate use cases and understanding how to deploy these tools. There are already plenty of success stories about enterprises reducing friction for agents, saving time and expanding the breadth of interactions that can be handled automatically.
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Topics:
Customer Experience,
Contact Center,
agent management,
Intelligent Self-Service,
Conversational Intelligence