About the Analyst
Keith Dawson
Keith leads the expertise in Customer Experience (CX), covering applications and technology that facilitate engagement to optimize customer-facing processes. His focus areas include: agent management, contact center and voice of the customer and technology in marketing, sales, field service and applications such as digital commerce and subscription management. Keith’s specialization is in natural language and speech tools with intelligent virtual assistants, multichannel routing and journey management, and the wide array of customer analytics. He is focused on how businesses can break down technology and operational silos to provide more efficient processes for two-way engagement with customers. Keith has been an industry analyst for more than a decade and prior was the editorial director of Call Center Magazine. There he pioneered coverage of cloud-based contact centers, speech recognition and processing, and the shift from voice to multichannel communications. He is a graduate of Amherst College.
Customer Service & Support (CSS) is a software segment that provides tools for tracking and resolving customer problems, primarily through contact centers. The segment has been mature for decades but today is reinvigorated by a new emphasis on workflows and automation. Vendors, like ServiceNow, have been innovative in developing new technologies for managing self-service and field service, and providing agents with contextually relevant information during interactions. The new technologies...
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Topics:
Customer Experience,
Voice of the Customer,
Analytics,
Contact Center,
Product Information Management,
Digital Commerce,
Subscription Management,
agent management,
AI and Machine Learning
When we speak of the “customer experience,” we are really referring to the results of a broad spectrum of activities that collectively we describe as a journey or a lifecycle. In the past, how we spoke about customers was largely determined by the limited view of what transpired during short, contact center interactions. Customer experience (CX) evolved as a way to incorporate more facets of behavior into an assessment of the customer’s ultimate value and intent than is possible by looking only...
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Topics:
Customer Experience,
Marketing,
Voice of the Customer,
Contact Center,
Product Information Management,
Digital Marketing,
Digital Commerce,
Subscription Management,
agent management,
intelligent marketing,
Conversational Marketing
We are happy to share some insights about Twilio drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about Amazon drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Read More
Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about Vonage drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Read More
Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about Altitude, now part of Enghouse, drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about RingCentral drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about 8x8 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about Five9 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
We are happy to share some insights about Aspect drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Read More
Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
agent management
